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TOP 10 SEARCH ENGINE SECRETS!
Search engines, in most
cases, should not be considered the
"end all" for advertising and promoting your
web site. When
done properly it can generate a significant amount of
traffic
for almost no cost. It will take a little time and effort
though. But, the pay off can be multiplied times over.
There are millions of web sites, with more being added
daily.
Guess what! A great many of them fail to use proper meta
tags. These are used by search bots to index your site.
Here are a few tips and tricks:
1. Use your most common keywords in the title. Most
search
engines will weigh these heavier in their ranking system.
2. Use the plural form of your keyword. (example:
"books",
instead of only "book". When a person looks for
either
"book" or "books" your web page will
be pulled up.
3. Use both upper and lower case spellings of your
keywords.
(example: books, Books, BOOKS). More than 3 common forms
of
the same word will not help much. Although, common
misspellings can help.
4. Use combinations of your targeted keywords. People
generally search using phrases containing two or more
keywords. (example: "storage facilities",
"STORAGE
FACILITIES") To really target your market, add the
words
"self, "SELF" and "your
city/state". Lots of visitors that
can't buy your product/service aren't of much value.
5. You must use meta tags. Many search engines index your
site by the meta tags. These go between the
<head></head>
tags in your html and will not show on your web page.
View
the source on one of the top ranking web pages for
specific
examples.
<HTML>
<HEAD>
<TITLE>your title goes here</TITLE>
<META NAME="Description" CONTENT="your
page description">
<META NAME="keywords" CONTENT="your
keywords go here">
</HEAD>
Here's an example from one of our web pages.
<HTML>
<HEAD>
<TITLE>A to Z free, low cost internet marketing
resources,
bulk email software,ezines</TITLE>
<META NAME="DESCRIPTION" content="Grab
the latest free and
low cost software, tips, tricks and tools. Get more
visitors, repeat traffic and create more income from your
website!">
<META NAME="KEYWORDS" content="internet
marketing, Marketing
, free ezines, FREE EZINES, E-zines, bulk email, BULK
EMAIL,
software, SOFTWARE, web site promotions, home study
courses,
selling on-line, sales help, advertising,">
</HEAD>
6. Use a good combination of your 10 to 20 best keywords
.
Keyword rich text is often the deciding factor in your
ranking. HINT: Try to use your strongest keyword at the
start
of each paragraph and/or search phrases early in the text
if
possible .
7. Fill the ALT tag in your image links with keywords.
8. Every page of your site should be registered with the
search engines, not just the title page. HINT: Many of
the
search engines will re index your site periodically and
if
there has been no change you could lose positioning, so
keep
your content fresh.
9. Warning! Keyword spamming is a technique that some
people have used in the past to gain good ranking. It's
done
by repeating your keywords over and over. Then, changing
the color of the text to match the background of the
page.
Many search engines will penalize you if you are caught
doing
this.
10. Create & customize a unique web page for each
major
keyword. Design it specifically for each major search
engine.
This will take some time but, once completed can
dramatically
improve your rankings. HINT: Make sure it contains a link
to
your index page and a few others as well.
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